CHRISTIAN DIOR E-COMMERCE STRATEGY

Created and executed Digital Influencer program to support Dior’s first e-commerce initiative with Bergdorf Goodman. Created a multi-dimensional integrated

program by partnering with key influencers to support Dior & BG. Created digital content using photo and video, casted 7 influencers with combined reach of 5.3

million instagram followers, and managed roll out strategy to attract new Dior customers.

Photography: Quan Mai

Talent: Aimee Song, Dani Song, Leandra Medine, Kristen Noel Crawley, Eva Chen, and Shiona Turini