CHRISTIAN DIOR E-COMMERCE STRATEGY
Created and executed Digital Influencer program to support Dior’s second e-commerce initiative with Bergdorf Goodman. Created a multi-dimensional integrated
program by partnering with key influencers to support Dior & BG. Created digital content using photo and video, casted 4 influencers with combined reach of 6.7
million Instagram followers, and managed roll out strategy to attract new Dior customers.
Photographer/ Videographer: Tyler Joe
Creative Director, Casting, Production: Shiona Turini
Talent: Camila Coehlo, Yoyo Cao, Melina Matsoukas, and Mia Moretti
