CHRISTIAN DIOR E-COMMERCE STRATEGY

Created and executed Digital Influencer program to support Dior’s second e-commerce initiative with Bergdorf Goodman. Created a multi-dimensional integrated

program by partnering with key influencers to support Dior & BG. Created digital content using photo and video, casted 4 influencers with combined reach of 6.7

million Instagram followers, and managed roll out strategy to attract new Dior customers.

Photographer/ Videographer: Tyler Joe

Creative Director, Casting, Production: Shiona Turini

Talent: Camila Coehlo, Yoyo Cao, Melina Matsoukas, and Mia Moretti